About Jūrmala

Jūrmala, Latvia's premier seaside resort city stretching along the Gulf of Riga, offers a captivating blend of natural splendor and architectural charm. This 32-kilometer stretch of pristine white sand beaches is framed by fragrant pine forests and the gentle Lielupe River, creating a unique microclimate perfect for relaxation. The city's most iconic feature is its collection of over 3,500 historic wooden villas, many dating from the 19th century when Jūrmala became the favored summer retreat for Russian aristocracy and European elite. Today, visitors can stroll through the charming pedestrian-only Jomas Street with its cafes and boutiques, explore the Dzintari Forest Park's winding trails, and experience the legendary Dzintari Concert Hall's exceptional acoustics. The city's eight distinct neighborhoods each offer unique character, from the vibrant Majori district to the tranquil Jaundubulti. Beyond sunbathing on Europe's widest beach, travelers can indulge in the region's famous mineral-rich mud treatments at local spas, sample smoked fish at the central market, and witness breathtaking sunsets over the Baltic Sea. Jūrmala's unique combination of natural therapeutic resources, architectural heritage, and laid-back coastal atmosphere makes it Latvia's most beloved wellness destination.