In cities, buses are the primary public transport; routes can be complex for non-locals. Taxis are widely available and should be metered or agreed upon in advance. Ride-hailing apps like Uber and 99 are operational in major cities. For exploring the coast and interior, renting a car is highly recommended for flexibility, but be prepared for variable road conditions outside main highways. Intercity buses are comfortable and connect major towns. For a unique local experience in João Pessoa, the 'Trilha do Seixas' is a popular coastal walking/biking path.
June to September is ideal. This is the dry season with less rainfall, pleasant temperatures, and includes the famous São João festivals in June, particularly the massive celebration in Campina Grande. The period from September to November also offers good weather before the rainy season starts. The coastal heat is tempered by breezes year-round, but the interior (Cariri) can be very hot, especially from October to January.
Paraíbans are known for their warm, friendly hospitality. Greetings are important; a handshake or, among friends, a kiss on the cheek is common. Dress is generally casual but modest when visiting churches or small towns. Beachwear is for the beach only. Tipping is not mandatory but appreciated. In restaurants, a 10% service charge (serviço) is often included on the bill; you can add more for excellent service. Forró music and dance are central to social life, especially during the June festivals. Respect for elders is emphasized.
Exercise normal precautions. In urban areas like João Pessoa and Campina Grande, be vigilant against petty theft, especially on beaches, in crowded markets, and on public transport. Avoid displaying valuables. Use registered taxis or ride-hailing apps (like Uber) at night. Isolated areas, particularly certain favelas (shantytowns), should be avoided. Scams targeting tourists are not widespread but be cautious with unofficial tour guides. Rural areas are generally safe. Always keep a copy of your passport separate from the original.
Medical facilities in João Pessoa and Campina Grande are adequate for most needs, with both public (SUS) and private hospitals. Smaller towns may have limited services. Travelers should ensure they have comprehensive travel health insurance. Recommended routine vaccinations (MMR, diphtheria-tetanus-pertussis, chickenpox, polio, flu) should be up to date. Hepatitis A and Typhoid vaccinations are advised due to potential contaminated food/water. Yellow Fever vaccination is not required for entry but may be recommended if traveling to rural areas; consult a travel clinic. Dengue, Zika, and Chikungunya are present; use insect repellent and wear long sleeves/pants. Drink only bottled or purified water. The sun is intense; use high-SPF sunscreen.
