About Tokushima
Nestled on the eastern coast of Shikoku Island, Tokushima Prefecture is a captivating blend of natural wonders, ancient traditions, and vibrant energy. It's globally renowned as the home of the Awa Odori, Japan's most famous traditional dance festival, which transforms the capital city into a mesmerizing spectacle of music and movement every August. Beyond the festival, Tokushima's dramatic landscapes beckon adventurers. The mighty Naruto Strait showcases the world's largest whirlpools, best viewed from the Onaruto Bridge's glass-bottomed walkway. The pristine Iya Valley, with its legendary vine bridges and deep gorges, offers breathtaking hiking and a glimpse into Japan's secluded past. The prefecture's Pacific coastline features stunning beaches like Ohama and Hiwasa, while the sacred Mount Bizan provides panoramic views. Foodies will delight in Tokushima's unique culinary scene, from succulent sudachi citrus and sweet Naruto Kintoki sweet potatoes to fresh seafood and the local specialty, Tokushima ramen. With its rich cultural heritage, stunning natural beauty, and warm hospitality, Tokushima offers an authentic and unforgettable Japanese experience.
Things to do in Tokushima
Tokushima & Mt. Bizan BROMPTON Slow Cycling Tour
From ¥22,000
5.0 (5)
Tokushima Motomachi Private Activity Tour by Fine Arts
From $75
5.0 (2)
Tokushima: Awa Odori Cultural Experience & Live Performance
From ¥19,500
5.0 (1)
Tokushima Private Customizable Full Day Tour
Awa Odori Cultural Ticket Pass in Tokushima
From ¥15,000
Full Day Tokushima Tour
From $1,000
Tokushima Port Pickup Private Tour with Guide and Vehicle
From ¥97,500
Places to visit in Tokushima
ビジネスホテル久次米
ビジネスホテル久次米, 42-1 松茂吉野線, Higashinakatomi, Aizumi, 771-1201, Japan
ハーブナチュラル
ハーブナチュラル, 129-1 松茂吉野線, Nishinakatomi, Itano, 771-1221, Japan
La･プラヤII
La･プラヤII, 4-2021 徳島引田線, Tokushima, Fudohoncho 1-chome 770-8571, Japan
かどや旅館
かどや旅館, 268 神山鮎喰線, Ichinomiyacho, Tokushima, 779-3132, Japan
名西旅館
名西旅館, 234 神山鮎喰線, Ichinomiyacho, Tokushima, 779-3132, Japan
ぺんぎんはうす
ぺんぎんはうす, Tokushima-South Bypass, Okinohamacho, Tokushima, Minamishowacho 1-chome 770-8571, Japan
ホテルCoCo
ホテルCoCo, 新川橋, Saikacho, Tokushima, 770-8571, Japan
松風荘
松風荘, 10-1 徳島南部自動車道, Tsuda-kaigancho, Tokushima, Tsudacho 4-chome 770-8012, Japan
アバァンティビジネスホテル
アバァンティビジネスホテル, 1-20 National Route 438, Nishiyamatecho, Tokushima, Higashidaikumachi 1-chome 770-0905, Japan
ビジネスホテルコスモス徳島
ビジネスホテルコスモス徳島, 2-35-4 宮倉徳島線, Ryogokubashi, Tokushima, Nakanocho 1-chome 770-0936, Japan
ニュー丸新
ニュー丸新, 3-10 宮倉徳島線, Ryogokubashi, Tokushima, Nakanocho 4-chome 770-0931, Japan
ホテル 千秋閣
ホテル 千秋閣, 55, Tokushima, 770-0847, Japan
菊乃旅館
菊乃旅館, 2-15 ふれあい橋, Ginza, Tokushima, Minamiuchimachi 3-chome 770-0844, Japan
ビジネス旅館 さくら荘
ビジネス旅館 さくら荘, 1-25-1 National Highway Route 192, Tokushimachō-jōnai, Tokushima, Yaoyamachi 1-chome 770-0832, Japan
あたけ
あたけ, 8-123 徳島小松島線, Tsuda-hamanocho, Tokushima, Showacho 7-chome 770-0942, Japan
Travel Tips for Tokushima
Getting Around
The main transportation hub is Tokushima City. The JR Tokushima Line connects major cities. For exploring remote areas like the Iya Valley, renting a car is highly recommended. Local buses serve most towns and tourist sites, but schedules can be infrequent in rural areas. Taxis are available in cities but expensive. Popular navigation apps include Google Maps and Japan Travel by Navitime. Bicycles are a great way to explore Tokushima City and coastal areas. The Awa Odori Kaikan in the city is a key starting point for tourist information.
Best Time To Visit
Spring (March to May) and Autumn (October to November) are ideal for pleasant temperatures, blooming cherry blossoms (late March-early April), and vibrant autumn foliage, perfect for hiking and sightseeing. August (especially 12th-15th) is the peak for experiencing the world-famous Awa Odori festival, but expect extreme heat, humidity, and crowds. Summer (June-August) is hot and humid, good for beach activities but also the rainy season (June to mid-July). Winter (December-February) is mild on the coast but can be cold and snowy in the mountainous Iya Valley.
Local Customs
As in all of Japan, politeness and respect are paramount. Remove shoes when entering homes, traditional inns (ryokan), and some restaurants. Bowing is the standard greeting. Tipping is not practiced and can cause confusion. During the Awa Odori, spectators are often encouraged to join the dancing. When visiting temples and shrines, observe quiet reverence. Public baths (onsen) require washing thoroughly before entering the communal bath, and tattoos may be prohibited at some facilities. In the Iya Valley, respect the historical nature of the sites.
Safety Information
Tokushima is an exceptionally safe prefecture with very low crime rates. Violent crime against tourists is extremely rare. Standard precautions against petty theft (e.g., securing valuables) are sufficient. The main safety concerns are natural: be cautious of strong currents and whirlpools when boating or swimming near the Naruto Strait. In the Iya Valley, the historic vine bridges and mountain trails require careful footing. During the Awa Odori festival, be mindful of large, dense crowds. There are no specific areas to avoid, though standard nighttime caution in less-populated areas applies. Scams targeting tourists are uncommon.
Health Information
Tokushima has excellent medical facilities, including the advanced Tokushima University Hospital. No specific vaccinations are required for entry. Travelers should ensure routine vaccinations are up-to-date. Tap water is safe to drink. In rural areas like the Iya Valley, access to medical facilities can be limited, so carry any necessary medications. Be aware of ticks in forested and grassy areas, which can carry diseases. Japan has a national health insurance system for residents; travelers should have comprehensive travel insurance. Pharmacies ("yakkyoku" or "drugstore") are widely available.
Languages Spoken
Japanese
Quick Facts
Currency
Japanese Yen (JPY)
¥
¥
Timezone
Asia/Tokyo +09:00 (GMT)
Calling Code
+81
Electricity
Driving Side
Left
Population
728,000
Area
4146.65 km²
Government
Prefectural government with a Governor and Prefectural Assembly
ISO Code
JP-39