Trains connect major cities efficiently—JR lines serve Matsuyama, Uwajima, and Imabari. The Iyotetsu tram network is charming and practical in Matsuyama. Buses reach rural areas and temples along the Shikoku Pilgrimage. Renting a car provides flexibility for coastal drives and remote onsens. The Shimanami Kaido is world-famous for cycling—bike rentals available at multiple points. Taxis are reliable but expensive. Ferries connect islands in the Seto Inland Sea. Useful apps include Japan Travel by Navitime, Google Maps, and Japanese railway apps.
April-May and October-November offer ideal conditions. Spring (late March-April) brings cherry blossoms at Matsuyama Castle and mild temperatures. Autumn (October-November) features pleasant weather and vibrant foliage. Summer (June-August) is hot and humid but offers festivals like Matsuyama Summer Festival. Winter (December-February) is mild with fewer tourists, perfect for onsen visits. Avoid Golden Week (late April-early May) and Obon (mid-August) when domestic travel peaks.
Remove shoes before entering homes, traditional inns (ryokan), and some temples. At onsens, wash thoroughly before entering baths and never wear swimsuits. Tipping is not practiced and may cause confusion. When visiting temples on the pilgrimage route, follow proper etiquette—ring bell, bow, pray quietly. Try local citrus fruits generously offered by farmers. When greeting, a bow is appropriate. Dress modestly at religious sites. At ryokans, wear provided yukata robes. Public displays of affection are generally discouraged.
Ehime is exceptionally safe with low crime rates. Exercise normal precautions in tourist areas like Dogo Onsen and Matsuyama Castle. Rural areas are very secure. Be cautious when cycling the Shimanami Kaido—wear helmets and follow traffic rules. During typhoon season (August-October), monitor weather alerts. No specific areas to avoid, though some remote mountain roads may be challenging for inexperienced drivers. Scams are rare, but beware of overpriced souvenirs at major tourist sites. Natural hazards include occasional earthquakes—familiarize yourself with evacuation routes at your accommodation.
Ehime has excellent medical facilities, particularly in Matsuyama where Ehime University Hospital provides comprehensive care. Smaller cities and rural areas have clinics but may lack English-speaking staff. Travelers should ensure they have comprehensive health insurance. No specific vaccinations are required beyond routine immunizations. Be cautious of heatstroke in summer and carry hydration. Tap water is safe to drink throughout the prefecture. Pharmacies (yakkyoku) are widely available, though some medications common elsewhere may require prescriptions in Japan.
