While Ifrane is liberal, modest clothing is recommended when visiting mosques or religious sites - covered shoulders and knees for both genders.

Wave down petit taxis (blue color) on the street. Always confirm the fare before boarding as meters are rarely used.

Locals celebrate snowfall with outdoor gatherings and mint tea. The annual Snow Festival features traditional music and winter sports.

The lion is a beloved landmark - photograph freely but avoid climbing on it. Early morning offers the best light with few crowds.

Try small cafes near the market for affordable harira (soup) and msemen (pancakes). Street vendors sell delicious grilled meats.

Littering carries heavy fines - Ifrane takes cleanliness seriously. Drinking alcohol in public spaces is prohibited.

Observe from a distance. Feeding them is discouraged as it alters their natural behavior and can lead to aggressive begging.

Support local artisans, use refillable water bottles (tap water is treated), and stick to marked trails in national parks.

Gentle bargaining is expected in the weekly souk, but prices in established shops are usually fixed.

The mandatory alpine-style gives a European feel. Notice the steeply pitched roofs designed to shed snow - unique in Morocco.